The Killer Digital Strategy: Founder plus Brand Marketing
Are you a founder sitting behind a mahogany table, the old CEO way, and with zero online presence? Then you have to consider what that does to you and your company. Social media is where successful brands are built. Brands that gain, not just followers, but interests...
Does Your Brand Even Exist? How to Stand Out and Avoid Monotony
The world is full of brands echoing in every corner. Everyone claims to be unique and the best. But in a hurry to identify as a brand, everyone is doing what is already being served to the audience. It is easy to choose a path that is generic and become mired in...
Marketing Trends that Actually Work in 2023
The job of marketers is to keep up with evolving marketing trends. We need to ensure that we remain updated about algorithmic changes, revise our advertising to adhere to new policies, and many more changes. We do all this over and over again so we can adjust our...
eCommerce Challenges and Opportunities for Brands in 2022
The eCommerce industry has seen a significant boost in the past two pandemic years. As people started spending much of their life indoors, online shopping became the norm. According to UNCTDA, global e-commerce has jumped to $26.7 trillion, as COVID-19 boosted online...
5 Effective Tips On How to Use Instagram for Small Businesses
The importance of social media marketing for small businesses has increased substantially in recent years, as more and more companies look to get their message out to as wide an audience as possible. Let’s be honest, Instagram is one of the top social media channels...
Could Facebook Shops Be the End of eCommerce Websites?
The introduction of Facebook Shops could be the end of e-commerce websites as we know them. On Tuesday, May 19, 2021, Facebook launched Shops. A new e-commerce feature aimed at helping small businesses create shops on Facebook and Instagram where they can upload their...
Preparing for the Cookie-Free Future and What it Means for Advertising
In 2022, Google will eliminate third-party cookies from its Chrome browser. Something which Safari and Firefox have already done. But what does this mean for marketers? Third-party cookies have been key drivers of the advertising economy for the past two...
13 Effective Social Media Post Ideas for Your Business
Have you ever found yourself stuck on what to post on social media? It happens all the time. Finding good ideas to post can be tricky sometimes. At first, Launching your company's social media profiles seems like an easy task. Then comes the hard part when you...
Jinsi Ya Kumsaidia Mjasiriamali Mdogo Kukuza Biashara Yake Mtandaoni
Hakuna mtu ambaye anaweza kufanikisha jambo bila msaada wa mtu au watu wengine. Tunaishi kwa kutegemeana. Unachokitafuta wewe kipo kwa mtu mwingine. Katika dunia yetu ya kidigitali, ni rahisi kuwa sehemu ya msaada mkubwa kwa wajasiriamali wanaotafuta kukuza biashara...