AI Is Here To Stay. Here’s How It Will Shape Social Media Trends In 2024
On November 30, 2022, ChatGPT was released. Since then Artificial intelligence (AI) has become a game-changing technology. It is reshaping everything, including social media marketing. There is an endless stream of content on social media as brands and influencers...
Scam Alert: Tanzlite is NOT hiring online employees for part-time, and we don’t have any foreign representative
Attention: During the week starting 13th of November 2023, many people in Tanzania received WhatsApp messages from a foreign number. The person identified to be a representative of an agency from Tanzania. Our agency, Tanzlite Digital was among the brand names these...
Want To Be a Digital Marketer? Here’s Where To Start
We have entered the Digital Realms where the most talked about topic is "Digital Marketing." But why has the phenomenon of Digital Marketing suddenly taken the front seat? And what do you think, you are seated in which row? Yes! One explanation is the sheer amount of...
The Killer Digital Strategy: Founder plus Brand Marketing
Are you a founder sitting behind a mahogany table, the old CEO way, and with zero online presence? Then you have to consider what that does to you and your company. Social media is where successful brands are built. Brands that gain, not just followers, but interests...
Does Your Brand Even Exist? How to Stand Out and Avoid Monotony
The world is full of brands echoing in every corner. Everyone claims to be unique and the best. But in a hurry to identify as a brand, everyone is doing what is already being served to the audience. It is easy to choose a path that is generic and become mired in...
Marketing Trends that Actually Work in 2023
The job of marketers is to keep up with evolving marketing trends. We need to ensure that we remain updated about algorithmic changes, revise our advertising to adhere to new policies, and many more changes. We do all this over and over again so we can adjust our...
eCommerce Challenges and Opportunities for Brands in 2022
The eCommerce industry has seen a significant boost in the past two pandemic years. As people started spending much of their life indoors, online shopping became the norm. According to UNCTDA, global e-commerce has jumped to $26.7 trillion, as COVID-19 boosted online...
5 Effective Tips On How to Use Instagram for Small Businesses
The importance of social media marketing for small businesses has increased substantially in recent years, as more and more companies look to get their message out to as wide an audience as possible. Let’s be honest, Instagram is one of the top social media channels...
Could Facebook Shops Be the End of eCommerce Websites?
The introduction of Facebook Shops could be the end of e-commerce websites as we know them. On Tuesday, May 19, 2021, Facebook launched Shops. A new e-commerce feature aimed at helping small businesses create shops on Facebook and Instagram where they can upload their...