The Challenge

Before partnering with Tanzlite Digital, Zamseed Tanzania had a scattered, inconsistent social media presence. Their profiles were incomplete, lacked a clear voice, and were managed by too many inactive admins. We had to abandon one Facebook page after failing to contact the admin. Their content was more about announcements than conversations, missing the mark on engagement.

They wanted a strong, credible presence that would position them as a leader in Tanzania’s agricultural sector.

Our Approch

We focused on building trust, engagement, and brand authority, not just posting for the sake of it. This meant:

• Strategic Content Creation – We shifted from dry, one-way announcements to engaging, audience-driven content.
  
• We sent our photo and video guy to capture famrers stories in te field.
  
• Community Building – We grew their online farmers community (Facebook group) from 3,000 to 8,009 members, making it an active knowledge-sharing hub.
  
• Consistent Posting & Engagement – Publishing 4-5x per week, balancing educational and promotional content.
  
• Page Optimization – Improving social media bios, post structure, and engagement tactics.

The Success

🚀 95,940+ people reached across platforms
🚀 12,289+ direct interactions (likes, shares, comments)
🚀 Follower Growth:

• Facebook: From 40 to 1,300
• LinkedIn: From 0 to 1,219
• Instagram: From 152 to 804

🚀 Doubled the online community (FB Group) from 3K to 8K+ members

Lessons in Collaboration

While our strategy delivered real, measurable growth, this partnership also reinforced a key lesson:

Marketing works best when agencies are trusted as strategic partners. Not just vendors executing orders.

Throughout the engagement, marketing decisions were overly controlled by a rigid, top-down system, prioritizing internal preferences over audience needs. Branding became cluttered, content approval was bureaucratic, and creative decisions were dictated by people far removed from the marketing process.

This experience clarified the kind of clients we work best with:
✅ Businesses that value expert input over excessive internal approvals.
✅ Decision-makers who focus on outcomes rather than micromanaging tactics.
✅ Companies that see marketing as a growth driver, not just an aesthetic checkbox.

Final Thought

We’re proud of the milestones we achieved in this project. The numbers speak for themselves. But great marketing isn’t just about reach and engagement. It’s about working with the right clients, not just for them.

If you’re looking for an agency that brings strategy, creativity, and measurable growth—not just an extra pair of hands to “post things”—let’s talk.

What Was the Challenge?

Despite their significant work in empowering women in the mining sector, TWiMMI struggled with visibility. Their online presence didn’t fully reflect their influence, impact, and advocacy efforts. They needed a digital strategy that would elevate their brand, attract the right stakeholders, and position them as industry leaders.

Our Approach

Tanzlite Digital developed and executed a trust-led digital marketing strategy, focusing on:
✔ Positioning TWiMMI as a key player in Tanzania’s mining sector
✔ Amplifying their advocacy efforts to increase engagement and credibility
✔ Showcasing their achievements to attract industry players and policymakers
✔ Enhancing their LinkedIn presence, ensuring thought leadership and visibility

The Success

Our collaboration led to significant outcomes, including:
✅ A Deputy Minister attended a TWiMMI event after seeing their online activities
✅ The Ministry reposted their content, increasing their credibility
✅ Participation from five African countries in their events
✅ High engagement from industry professionals on LinkedIn
✅ A strong, active LinkedIn presence, securing attention from key stakeholder

 Beyond Social Media

TWiMMI’s impact has now reached an international stage! They recently represented Tanzania at the Invest in Africa Mining INDABA, one of the continent’s most prestigious mining conferences. This milestone solidifies their role in shaping the future of women in mining—not just in Tanzania, but across Africa.

Conclusion

TWiMMI’s journey proves that digital presence isn’t just about being online—it’s about being heard, seen, and taken seriously. By strategically amplifying their voice, Tanzlite Digital helped position them for opportunities that continue to elevate their mission.