How Tanzlite Digital Transformed the Jakaya Kikwete Foundation Website into a Fast, User-Friendly, and SEO-Optimized Platform

The Challenge

JMKF, founded by former Tanzanian President Jakaya Kikwete, had a website that looked decent on the surface but suffered from major functional and usability flaws.

A prior audit from another firm identified critical issues, including:

• A static hero section that didn’t auto-scroll, reducing visibility of key messages.
• Broken links (Donate button, social icons, footer links).
• Technical SEO gaps (missing title tags, non-descriptive image filenames).
• Navigation confusion, with unclear categories and redundant buttons.
• Performance issues, including a 10.8MB page size, bloated images, and excessive empty space.

Our Approach

Tanzlite Digital went beyond fixing the listed issues. We conducted our own deep-dive audit, uncovering additional concerns and opportunities for improvement. In the end, we gave the organization a completely new, morden website.

1. Speed & Performance Optimization

• Reduced the website’s size by over 80% by optimizing images, removing unnecessary sliders, and compressing assets.
• Minified CSS & JavaScript to improve page load speed.
• Converted text-heavy images into editable body text, making future updates easier.

2. UX & Navigation Enhancements

• Shortened the header menu to allow more body content to be visible.
• Resized oversized fonts and removed text justification for better readability on mobile.
• Optimized the hero section, removing excessive blank space and making the call-to-action more prominent.

3. SEO & Accessibility Improvements

• Renamed images with descriptive, search-friendly filenames.
• Improved on-page SEO, ensuring meta titles, descriptions, and headings were optimized.
• Added missing legal declarations (Privacy Policy, Terms & Conditions, Cookie Consent) to build trust with international visitors.
• Clarified post categories, replacing cryptic abbreviations with clear, user-friendly labels.

The Outcome

✅ Lightning-fast website: Optimized to load significantly faster, improving user experience.
✅ Better SEO & discoverability: Search engines now recognize JMKF’s content better, thanks to optimized image names and structured content.
✅ Improved accessibility & compliance: Legal pages and user-friendly navigation made the site more professional and globally accessible.
✅ Stronger engagement: Cleaner design, clear calls to action, and better category structuring increased usability.

Beyond the Redesign: A Long-Term Partnership

The JMKF team loved the transformation, leading to a retainer contract for continuous website management. This partnership was renewed in January 2025, ensuring ongoing improvements and maintenance.