How TWiMMI Leveraged Social Media to Elevate Women in Mining

What Was the Challenge?

Despite their significant work in empowering women in the mining sector, TWiMMI struggled with visibility. Their online presence didn’t fully reflect their influence, impact, and advocacy efforts. They needed a digital strategy that would elevate their brand, attract the right stakeholders, and position them as industry leaders.

Our Approach

Tanzlite Digital developed and executed a trust-led digital marketing strategy, focusing on:
✔ Positioning TWiMMI as a key player in Tanzania’s mining sector
✔ Amplifying their advocacy efforts to increase engagement and credibility
✔ Showcasing their achievements to attract industry players and policymakers
✔ Enhancing their LinkedIn presence, ensuring thought leadership and visibility

The Success

Our collaboration led to significant outcomes, including:
✅ A Deputy Minister attended a TWiMMI event after seeing their online activities
✅ The Ministry reposted their content, increasing their credibility
✅ Participation from five African countries in their events
✅ High engagement from industry professionals on LinkedIn
✅ A strong, active LinkedIn presence, securing attention from key stakeholder

 Beyond Social Media

TWiMMI’s impact has now reached an international stage! They recently represented Tanzania at the Invest in Africa Mining INDABA, one of the continent’s most prestigious mining conferences. This milestone solidifies their role in shaping the future of women in mining—not just in Tanzania, but across Africa.

Conclusion

TWiMMI’s journey proves that digital presence isn’t just about being online—it’s about being heard, seen, and taken seriously. By strategically amplifying their voice, Tanzlite Digital helped position them for opportunities that continue to elevate their mission.