Africa and the Electric Car Revolution: Is the Continent Ready?
There are few markets in the world with as much untapped potential for electric car adoption as Africa. The continent has a growing middle class, a rapidly expanding fleet of new cars, and an urgent need to reform its energy sector. But can electric vehicles help...
Why Kenya’s KUNE Food Startup Failed
African startups founded by whites may be winning the funding and PR game, but the local market (which these founders are dimly aware of) delivers the final judgment. As for Kune Food, the markets have spoken. The startup did not do its homework. Kune Food started off...
Marketing Trends that Actually Work in 2023
The job of marketers is to keep up with evolving marketing trends. We need to ensure that we remain updated about algorithmic changes, revise our advertising to adhere to new policies, and many more changes. We do all this over and over again so we can adjust our...
eCommerce Challenges and Opportunities for Brands in 2022
The eCommerce industry has seen a significant boost in the past two pandemic years. As people started spending much of their life indoors, online shopping became the norm. According to UNCTDA, global e-commerce has jumped to $26.7 trillion, as COVID-19 boosted online...
Into the Metaverse: Is Virtual Reality Better than REALITY?
In one of my articles about Marketing in the Metaverse, I wrote; "I am not sure what will be left about meaningful human interaction if a substantial part of our day-to-day life will be conducted virtually. That will depend on whether virtual reality is better than...
How Business Intelligence Empowers Your Sales And Marketing
Business intelligence is among the most powerful tools that any business can use. They help companies stay ahead of their competition, as well as optimize potential revenue streams. In addition, it enables you to organize raw data into something that offers easily...
5 Effective Tips On How to Use Instagram for Small Businesses
The importance of social media marketing for small businesses has increased substantially in recent years, as more and more companies look to get their message out to as wide an audience as possible. Let’s be honest, Instagram is one of the top social media channels...
Could Facebook Shops Be the End of eCommerce Websites?
The introduction of Facebook Shops could be the end of e-commerce websites as we know them. On Tuesday, May 19, 2021, Facebook launched Shops. A new e-commerce feature aimed at helping small businesses create shops on Facebook and Instagram where they can upload their...
Preparing for the Cookie-Free Future and What it Means for Advertising
In 2022, Google will eliminate third-party cookies from its Chrome browser. Something which Safari and Firefox have already done. But what does this mean for marketers? Third-party cookies have been key drivers of the advertising economy for the past two...