Digital Economy
Exploring economic values in the growing digital landscape in Africa. This blog covers personal branding, digital skills, freelancing, and more.
How African SMEs Can Deploy AI Agents
When you visit McKinsey's homepage, you’ll notice something new. Right beneath their hero banner sits an AI chatbot that speaks like a consultant. It’s fast, confident, and perfectly on-brand. That small addition says a lot about where business is headed. AI isn’t...
Likes Don’t Pay Rent: Build a Profitable Audience for Your Personal Brand
“Likes ain’t cash,” says JK Molina, a ghostwriter and brand growth strategist. We all know what he means. As a personal brand or a founder, your goal is beyond collecting likes. It’s to build a profitable audience. This is especially important in Africa, where...
East African Businesses Missed SEO. Don’t Miss GEO
Summary East African SMEs missed the SEO wave a decade ago. Now, Generative Engine Optimization (GEO) offers a new start. GEO helps you get mentioned in AI tools like ChatGPT without a massive budget. Key changes: AI searches are reducing traditional web traffic by...
Marketing Strategy from Scratch for African SMEs
“Africa has too many businesses but too little business,” wrote The Economist recently. And they are right. From Dar es Salaam’s crowded Kariakoo to Nairobi’s startup hubs, small and medium enterprises (SMEs) power Africa’s economies. Yet most run without a documented...
LinkedIn Helped Me Escape Tanzania’s Endemic Unemployment
LinkedIn saved my career life. Without it, I would be somewhere; possibly unknown, jobless, and broke. This is my story of how LinkedIn helped me escape Tanzania's endemic unemployment. Before joining LinkedIn, I was an endangered candidate. Like the Black Rhinos at...
How Digital Skills Changed Doreen’s Life (Full Story)
We are all used to our formal education system, where a child doesn’t go astray from what is taught in the school syllabus. A child is only nurtured according to a defined path of education, not having the privilege to have other defined extracurricular activities....
How Digital Economy, Gig Economy, and Freelancing Relate?
Are you familiar with the buzz around the digital economy, gig economy, and freelancing? While these terms may be trending, understanding their relationships is crucial. Let's explore the connections and distinctions among these concepts. The digital economy is the...
3 Extra Tips You Must Have To Play Freelancing Game as A Pro
Being a beginner in freelancing, I had to search for articles on freelancing tips. About 99% of the articles opened were written about how freelancing is done; choosing a niche, securing ideal clients, setting prices, building a portfolio, and so forth. And I...
Why Tanzanians Struggle To Find Jobs In Digital Platforms Like Upwork ?
The narrative out there is that Africa is the next frontier for almost everything. And it is true. The question is what young professionals in the continent are doing about it? In 2019 Mohammad Amir Anwar of the University of Edinburgh estimated that there were...