Why Small Businesses Outshine Big Brands on Social Media
If you're marketing a small business, you’ve probably asked yourself: how do we compete with the big brands online? They have huge budgets, full-time teams, and the kind of production quality most startups can’t dream of. But when it comes to social media, size isn’t...
Why Marketing Alone Won’t Sell Your Plots in Tanzania (and What to Fix)
In Tanzania, plenty of land sellers believe the only thing standing between them and quick sales is “kutangaza zaidi kwenye social media.” Open a Facebook page, boost a few posts, and the customers should pour in. For most who come to us, we realized marketing is not...
How African SMEs Can Deploy AI Agents
When you visit McKinsey's homepage, you’ll notice something new. Right beneath their hero banner sits an AI chatbot that speaks like a consultant. It’s fast, confident, and perfectly on-brand. That small addition says a lot about where business is headed. AI isn’t...
Likes Don’t Pay Rent: Build a Profitable Audience for Your Personal Brand
“Likes ain’t cash,” says JK Molina, a ghostwriter and brand growth strategist. We all know what he means. As a personal brand or a founder, your goal is beyond collecting likes. It’s to build a profitable audience. This is especially important in Africa, where...
Why Most Tanzanian Tour Websites Don’t Work (and What to Do Instead)
Story: The Client Who Wanted a Wikipedia Earlier this year, a Tanzanian tour operator came to us for a website rebrand. They said: “We’re doing things differently.” But their idea of ‘different’ shocked us. They submitted a 70+ page document describing Serengeti,...
East African Businesses Missed SEO. Don’t Miss GEO
Summary East African SMEs missed the SEO wave a decade ago. Now, Generative Engine Optimization (GEO) offers a new start. GEO helps you get mentioned in AI tools like ChatGPT without a massive budget. Key changes: AI searches are reducing traditional web traffic by...
Marketing Strategy from Scratch for African SMEs
“Africa has too many businesses but too little business,” wrote The Economist recently. And they are right. From Dar es Salaam’s crowded Kariakoo to Nairobi’s startup hubs, small and medium enterprises (SMEs) power Africa’s economies. Yet most run without a documented...
AI Made Products Cheap. Trust is Still Expensive
Artificial Intelligence has turned software into a commodity. It used to take a dedicated engineering team months to build a tech product. Now it takes a single person a weekend, sometimes a few hours. The barrier to creating a product has collapsed. And so has the...
Governments vs Social Media: Build That Website
It is not a wise idea to put all your eggs in one basket. Especially if you have little ownership of that basket. Recent feuds between governments and social media giants highlight the risks of relying on third-party platforms for business. Here’s why owning your...