A website is one of the best ways to take your business online. But most people don’t get desired results out of their websites because of obvious mistakes or failure to adapt to new changes.
The sobering reality is that static websites are dead! Today’s websites are not like static brochures filled with company information. The typical pages of Home, About, Service, and Contact — doesn’t help anymore.
These types of websites don’t even rank on google. People can’t land on your site from a search query just to read your Values and Mission statement. There must be something more valuable than that.
In fact, you don’t need a website just for pride. It has to bring results.
So what do modern websites really need?
Any website needs to perform either of the following three functions:
To sell a product
To promote a product or service
To build a mailing list
To accomplish either of the above, a website needs to generate traffic. This, unfortunately, cannot be achieved with a static website filled with Mission, Vision, and Values statements.
The following are the things modern websites need to bring results. Whether it is a personal blog, a corporate website, or a portfolio, these things are proven to bring desired results.
1. Copywriting is just as important as the design
You may have the killer visual design with the right colors, font, animations and so, but if the content sounds like a Ph.D. thesis, you are only going to scare potential customers away.
From attention-grabbing headlines to convincing benefit-based descriptions, and clear calls to action —you need to cut the corporate crap and write stuff that speaks to people and persuades them to take action.
The language on your website should be easily understood and make the visitor feel welcome, not to make you look smart. It is more about understanding your customer and writes something that speaks to them.
You are reading this article because I wrote it in a language that doesn’t make you wish you had been more serious at school.
Without traffic to your website, you are just as good as being offline. Unless you are paying for traffic, which will cost you a lot of money, you need to start writing articles on the blog section of your website.
With some content marketing skills such as keyword research, content writing, and SEO, you can be able to promote your website on search engines and stand a chance of appearing to customers who are actively looking for your service.
Are you a nonprofit that claims to have impacted thousands of people? Well, it is time to write those stories on your blog. After all, your good cause deserves to be shout out from rooftops, right?
Do you have happy customers using your product? Time to share their experience on your corporate website. These are the things a modern website needs.
3. Modern websites need to convert
After you have done great copywriting and content marketing, you need to make sure people coming to visit your digital home are either converting into buying customers or fans of your brand.
Having people to visit your site is an opportunity to sell or gain supporters for your good cause. You can’t afford to have them and leave without performing a desired action. Which is why it is important to set conversion goals.
After you have the above things in place: (1) Copywriting (2) Content Marketing (3) Conversion Goals, you can now rest assured that your investment in a website is actually going to pay off. You can now confidently try out PPC advertising and see a return on your ad spend.
Key Takeaways for Web Designers
Web designing is such a creative and fun process. Nothing brings joy than having your own website out there on the web.
But the online space is changing. We need to keep up.
Most of our clients don’t know much about these things. It is therefore our job as web designers and developers to step up the game and bring the best to our clients.
Here is a list of things that work on modern websites every web designer needs to be familiar with right now.
Learn Copywriting or ask your clients to write the content themselves.
Learn to create membership websites.
Learn to create e-commerce websites.
Create a combination of a static website with a blog. It is usually there by default, it just needs some settings and design.
Help your clients to set Analytics so they can see what exactly is happening on their site and make data-driven adjustments
To Business Owners…
There are many ways to take your business online. But if you want to give your brand some serious attention, having your own business website is highly recommended.
At Tanzlite, we always try our best to create websites that actually bring leads. If you still don’t have a website in 2020, we can help you get one at the price you can manage. Check our website service page and get in touch.
Katika zama hizi za digitali, watu hufanya utafiti wa bidhaa wanayotaka kununua kabla ya kufanya maamuzi ya kununua. Utafiti wao mwingi unahusisha kutafuta (Search – au kugugo) kwenye injini za utafutaji pamoja na kusikiliza ushauri wa watu ambao wamewahi kutumia bidhaa hiyo.
Kwa wenye biashara zenye website, ipo njia ya kunasa wateja kwa haraka. Njia hii ni kutumia matangazo mguso (PPC ads). Njia hii huitaji kusubiri miezi kadhaa kuanza kupata watembeleaji kwenye tovuti yako kama ilivyo kwenye mpango wa SEO.
Ukiwa mfanyabiashara, kuonekana kwenye matokeo ya utafutaji (search results) ni fursa kubwa ya kutangaza bidhaa au biashara yako ili watumiaji hawa wa mtandao (internet) waweze kuona biashara yako.
Maana yake kama hauko online, watafutaji hawa watakukosa na mshindani wako aliyeko online atapata fursa ya kunasa hawa wateja.
Injini za utafutaji kama vile Bing, Google na Yahoo zina huduma ya kuweka matangazo kwenye matokeo ya utafutaji (search results)
Kitaalamu inaitwa Paid Per Click Advertising (PPC). Ni aina ya kutangaza bidhaa au huduma kwa kununua maneno maalum (keywords) yanayohusu biasha yako ambapo utaweza kuonekana endapo mtumiaji akitafuta kwa kutumia maneno hayo. Maana ya jina Pay Per Click ni kwamba unalipa endapo mtu atabofya tangazo lako na kuzuru tovuti yako.
Matangazo haya hukaa mwanzoni mwa ukurasa wa matokeo ya utafutaji (search engine result page), yakifuatiwa na matokeo ya kawaida (organic results). Pia yanaweza kuonekana sehemu nyingine ndani ya results page.
Tazama picha ifuatayo:
Ufafanuzi kuhusu picha ya juu.
Ni uwanja wa kutafutia (search bar) ambapo mtu ametafuta ‘stuffed animals’
Vertical navigation (hapa unachagua uone matokeo ya Picha, Bidhaa, Video, Maeneo au Habari)
Taarifa kuhusu matokea ya utafutaji(search results information)
Haya ndiyo matangazo mguso (PPC Ads)
PPC Inafanyaje Kazi?
Matangazo haya hutolewa kwa ushindani au mnada. Wenye biashara hushindania maneno kwa kuweka dau kubwa juu ya mwenzake ili apate kuonekana endapo mtu ‘atagugo’ kwa kutumia maneno hayo.
Hivyo, mambo mawili ni muhimu kuzingatiwa;
Dau lako kulinganisha na dau la mwenzako (auction)
Ubora na uhalisia wa huduma yako (quality and relevance)
Hebu tuangalie mfano ili upate kufahamu zaidi:
Tuseme unamiliki hoteli na unataka kutangaza kupitia matangazo mguso. Washindani wako wengine kama kampuni mbili hivi nazo zinataka kutangaza. Hapo
Best hotels in Serengeti
Serengeti National Park
Best hotels in Tanzania
Luxury resorts in Tanzania
Tuseme wote mmechagua maneno hayo juu. Wewe ukaweka dola mbili per click, mshindani wako akaweka dola nne kwa kila mtu atakapo bofya tangazo. Hapa maana yake mwenzako atakuwa anaonekana zaidi kuliko wewe kwenye paid search results.
Mara nyingi gharama za malipo per click hupanda kutegemea na ushindani na eneo unalotaka kutangaza. Kwa mfano, wewe ni Hosting company au Insurance company katika jiji la New York, hapo ushindani kwenye keywords utakuwa mkubwa hivyo utalazimika kuweka pesa nyingi.
Lakini kwa nchi kama Tanzania, makampuni mengi hawatumii PPC advertising, hivyo linaweza kuwa chimbo zuri kwako wewe kunasa wateja. Unaweza kujikuta ni wewe tu unayetangaza katika sekta yako.
Lakini pia kuna vigezo vya ubora na uhalisia wa maudhui na jinsi tovuti yako ilivyoundwa. Hivi vinaweza kuathiri uwezekano wa kuonekana kwenye matokeo ya utafutaji. Ikumbukwe lengo la google ni kutoa matokeo sahihi kwa watumiaji wake na kuhakikish user experience ni ya kuridhisha. Hivyo unaweza kuwa na dau dogo kuliko mwenzako lakini bado ukaoneka.
Vipi kuhusu ufanisi wake?
Ufanisi wa aina hii ya matangazo ni bora zaidi kwasababu hapa unatangaza kwa watu ambao tayari wako interested na biashara yako. Yaani unalenga wateja ambao tayari wanatafuta huduma yako (customers who are actively searching for your product or service).
Kupata umaarufu (awareness and recogntion) wa biashara yako mtandaoni inachukua muda kutegemea na maarifa na jitihada ulizo wekeza. Lakini kwa kutumia matangazo mguso (PPC) unaweza ukajulikana na kuanza kuvutia wateja kwa muda mfupi sana. Ni jambo la siku au masaa tu.
Unahitaji kufahamu zaidi au kufanyiwa huduma hii kwenye biashara yako? Wasiliana nasi HAPA
If you believe and have a passion for what you do, life will reward you. That’s what Annastazia Stansilous Temu, a Tanzanian based in London stands for. She is the founder of Views4D — an award-winning multimedia digital marketing company that incorporates technology and innovation as a tool to create marketing solutions across many industries, specialising in travel and hospitality.
She has just won a 2020 WTM Africa Awards in the Technology and Innovation category. This is just one of many awards she has received since starting her company in 2017.
Speaking on a Q&A, Anastazia shares her journey to starting Views4D and all the motivation behind it.
You recently got an award for your VR company, can you tell us what Views4D is about and how many other awards related to your project have you received?
We are so honored and humbled to be WTM Africa Awards 2020 winners. This just shows that if you believe and have a passion for what you do, life will reward you.
Though we were founded in London, our story truly began in Tanzania when I took my children to visit their beautiful motherland for the very first time. It was one trip that they still talk about three years on. For children who are well-traveled, this was high praise.
During our visit to Arusha, I took them to visit the Cultural Heritage Art Gallery, situated on the outskirts of Arusha near the Arusha airport. The children were delighted by the collections of art in the gallery. My oldest daughter later mentioned to me that back at school in the UK they were never taught about African art and how beautiful and culturally-rich it was. This very sentence sparked my determination to showcase this art gallery to the rest of the world, to spread the stories of the artists and the abundant culture it held.
I approached the owner and he gave the go-ahead to capture the Cultural Heritage Art Gallery and Centre.
We were contacted by a few colleges in the USA asking us if they could use our content to teach about African art. Cultural Heritage holds the largest number of art collections in East Africa and has been visited by prominent figures such as former US presidents and celebrities. Sadly, however, the location is barely known — not only internationally but locally too. This disturbed me but also sparked my interest in Tanzania tourism.
The following year, we started attending shows and persuading lodge owners to present their establishments through 3D virtual tours. While capturing some of the luxury lodges it surprised me how low occupancies these beautiful lodges had. This raised further questions as to why this could be. I figured that – both for the Cultural Heritage and these lodges – marketing was the big issue. As my background was in engineering, business, and technology, I figured I needed to find out more about marketing in the digital age.
You have a strong background in STEM, what would you say to young women interested in building a career in technology?
Thankfully, at this point in time, it is easier than ever to break into the digital marketing industry, especially for women. All over the world, women in technology is a very hot topic. I have had ties to technology all my life and I know how hard it used to be to get into the sector.
This is speaking from experience; when I was studying my Bachelors in Engineering, I was one of only 2 girls in a class of 35 men. It is fascinating seeing how the industry has evolved,though there are still clearly not enough women in the sector. Recently, I attended a Google Street Views summit at their London headquarters where there were only a handful of us in the room of 250 of the world’s top Street View photographers.
I want to raise my girls knowing that whatever their field of study, they can follow their dreams with enough hard work and determination, and I strive to be a role model to them in this way.
What interested you in Virtual Reality and why do you think it should be part of a marketing tool in the tourism industry in Tanzania?
I took up a Masters studying Digital Marketing at Kings College Business School. My research study was Virtual Reality in Destination Marketing. The content of the Pre and Post-Study was of cultural sites, beaches and safari lodges in Tanzania.
The findings were incredibly positive. They showed that, during pre-test, those who were not aware of Tanzania as a tourism destination did not consider it on their must-visit list. Their perception positively changed after viewing VR Tours of Tanzania and Tanzania became a destination they would like to visit.
Tourism contributes profoundly to countries’ economies. According to statistics (WTTC, 2019), over the past decade the tourism market has been experiencing exponential growth and continues to be one of the fastest-growing economic industries, surpassing the oil and food industries’ global GDPs.
Tanzania as a tourist destination has a lot to offer but it wouldn’t normally resonate in most consumer’s minds except for a select few seeking specific things (e.g mountain hiking or safari). The use of virtual reality to showcase what destinations have to offer to its consumers should be part of a marketing tool in the tourism industry to increase awareness of Tanzania as a tourist destination and thus boost the country’s economy.
Virtual reality is a computer-aided graphic design that simulates elements of the real world, giving a feeling of presence and the immersive experience of “being there”. Its ability to simulate multiple senses through the use of visual, kinaesthetic, and audio cues and, therefore, teleport you to a different environment increases travel experience satisfaction. Hence virtual reality and its application in travel and tourism would be incredibly useful in terms of its functional features.
Of course, it would be ignorant to say virtual reality solves it all. During the above study, I discovered many aspects of marketing. In order for a company to be able to compete in the current digital age, they need to take several things to account when developing their marketing strategies (for example their brand positioning, communication tools, etc.)
So at Views4D, we have partnered with several other experts to acquire more skills in order to provide our clients with complete 360-degree marketing solutions.
Where do you see Tanzania in the world of technology?
Tanzania has a long way to go in the world of technology especially when it comes to improving internet connection and speed. It’s very frustrating when trying to load data files which should take seconds to load that in Tanzania can take several hours. This is obviously drawn from my own personal experience as I work with large data. This could also factor into Tanzania’s struggle to break the glass ceiling in terms of tourism and digital marketing.
For companies like us, the current social climate has been somewhat of a blessing in disguise. We no longer have to explain the benefits of going digital – people can see it for themselves. Virtual reality has become reality – virtual conferences, meetings, and interviews have all suddenly become commonplace.
For digital marketing and innovation, we are at the beginning of a new era. Many companies are wanting to evolve and adapt to this increasingly computerized environment. Views4D is here to help them take their first step.
The COVID 19 pandemic has brought a new awakening to big and small businesses in Tanzania. It has been obvious now that undergoing digital transformation is the only way to keep your business going.
In fact, businesses that did not have a digital presence of any kind are the ones losing the most during this pandemic.
And the reality is that things are not going to get back to normal! In fact, things were already beginning to change even before the pandemic.
Before Covid19, the digital landscape in Tanzania was already taking significant growth (over 26 million Tanzanians were using the internet by the end of 2019). So it is fair to say COVID 19 has brought the future early.
It was only a matter of time before businesses were forced to undergo digital transformations.
Welcome to the new digital Darwinism: If you don’t adapt, you are left behind and forgotten.
There is a big need for businesses to rethink how they operate in the world that is increasingly becoming digital. Not to mention recurring uncertainties.
Undergoing significant digital transformations can help you stay relevant and connected with your customers.
By saying digital transformations for businesses we mean, among other things, having infrastructures such as being able to collaborate online (remote work), knowing the best tools to use, leveraging online platforms such as websites, and social channels to grow brand awareness, as well as staying abreast with current trends in the digital world.
The way forward here is to adapt – so that you won’t risk being run over by your competitor in the disruptive digital communication’s race.
So, what are we doing to help?
Knowing the challenges small businesses and entrepreneurs go through on the journey of taking their business online, we have decided to be part of the help. Here is what we are doing to offer help during this pandemic.
Providing resources such as content calendars, social media posting ideas, and other resources. This includes changing the focus of our blog articles into helping readers on how to grow their businesses in the digital world.
Creating websites at affordable prices everyone can manage (we know these are hard times financially) plus a dedicated SEO strategy to help startups get noticed on the web just like we did on our business.
AND HERE’S A GIFT FOR YOU: Download our list of social media posting ideas that can help you to increase engagement on your social channels. We use these exact ideas for our clients and they have proved to boost engagement especially on Instagram and Facebook.
And the best part of all, we are open to giving a dedicated Digital Marketing consultation to small business owners. This includes giving our best secrets that helped put us on top of Google in less than six months.
Wouldn’t you want to jump in front of your customers right at the moment when they are looking for you? Feel free to contact us HERE.
With COVID 19 continuing to affect our everyday lives, digital marketing has never been more important to businesses than now. Businesses that didn’t have a digital presence of any kind are the ones losing the most during this pandemic.
It is obvious now that there is no way to go but take your business online.
It is important to invest in online marketing efforts to promote and grow your business. Most of your customers are online. Those who are not will hear about you from those who are online (social media is a good driver of word of mouth referral).
Now without further ado, we have gathered six ways you can give your business online presence. Let’s dive in.
Through Social Media
This is the most preferred option. Social media is a good driver of word of mouth marketing. It helps you to connect with customers and build relationships. It only takes a few minutes to set up a profile for your business online.
Most social media platforms such as Facebook and LinkedIn have features to create company profiles. It is important to note that social media channels vary in terms of content type and users. This will help you with planning a social media marketing strategy for your business.
A good social media profile must include relevant keywords and hashtags as well as a Call to Action.
Google My Business (and other listing directories)
Google My Business is an ideal tool for local businesses. It is a free tool that allows your business to be listed on maps and create a profile. Google will show your business to people searching for services related to yours. For maximum visibility, make sure to encourage your customers to leave reviews on your profile.
There are also plenty of other local and international directories offering business listings. It is easy to find them in your location. For example, try to search a key phrase related to your business or any business and pay attention to search results. Youll see websites with a list of companies offering such kind of service.
Create a website
This is the most obvious way to take your business online. It acts as your digital home or office where customers can visit and learn more about you. Creating a website is not that hard, thanks to free information. But the hard part is making it an effective marketing tool that brings leads to and converts visitors into subscribers or buying customers.
And the good thing is that creating a website is cheap these days. You can even do it on yourself through the help of free tutorials online. But if you too busy to create a website by yourself, we can help you create a corporate website that’s fully SEO optimized. Click here to get started.
Online classifieds platforms
These are platforms that connect sellers and buyers. You can use these platforms to post classifieds advertisements for your product and drive sales. One advantage of these platforms is that they already have an audience of people visiting to look for something to buy. In Tanzania, Kupatana and Zoom Tanzania are good examples.
These are people with big followers on social media. They can help you reach an audience of their followers. For this to work, your business must be online first so that an influencer can direct people to you by tagging, mentioning, or sharing a link.
Emails marketing is good for building trust and brand loyalty and the good thing is that everyone has an email account. To do this, you need to collect email contacts of your customers (such as through signup forms)so you can engage them through newsletters or other important updates such as new products and offers.
Taking your business online is easier. However, getting awareness and recognition takes time. You need to learn the best practices of navigating different digital communication channels to grow your business.
One quick method for you to get noticed is to use paid advertisements through Facebook Ads or Google Ads. This is a quick way to jump in front of your customers in minutes!