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13 Effective Social Media Post Ideas for Your Business

13 Effective Social Media Post Ideas for Your Business

Have you ever found yourself stuck on what to post on social media? It happens all the time. Finding good ideas to post can be tricky sometimes. 

At first, Launching your company’s social media profiles seems like an easy task. Then comes the hard part when you are supposed to be consistently posting engaging content. That is when you realize social media marketing is not easy work at all. 

I have worked (and still working) in social media marketing for a couple of small-to-medium companies and organizations in Tanzania for over three years now. I have experienced these challenges myself.

Some days your creative mind will be on vacation. You will procrastinate or will not post at all. And your boss will fire you (let that not happen). 

So without wasting your time, let’s dive in. 

Give your followers a break from being sold to!

So what are great ideas to post on social media? Apart from the usual buy this, get this? 

If you want to go beyond the self promotional approach, these post ideas will boost engagement on your social platforms and give value to your followers. 

1. Question-based Post: This is a powerful way to start a conversation with your followers. Ask an engaging question that relates to what your business does. You can also conduct market research from this type of posts. 

2. Post statistics or industry news: What are the current findings or news in your industry? Be sure to share them with your audience. It will make you part of the industry and not someone who is just there to sell. Statistics are also the best way to support your claim or message. 

3. Share your opinion about a trending topic: There’s always something in your industry trending online. You find what it is, share it, and give your two cents on the topic. Again, it is about being part of the online conversations that your audience cares about. 

4. Share Tips and How-To post: Educational posts are effective to introduce you as a thought leader in your niche. People always want to know how things are done. Tell them and build trust in return.

5. Thank you Post; Every time you hit a certain number of followers, be sure to thank your followers for helping you grow. 

6. Behind the scenes posts: If you were (or still) a Game of Thrones fan, I am sure you have watched a couple of behind the scene videos of the show. And they probably helped you build a human connection with the actors. Sometimes you can post a photo or go live and showcase your office, or store. It helps to show your audience a human side of you and fosters a deeper trust than that of a traditional post.

7. Run Contests and Giveaways: Contests and giveaways can be an instant way to grow your engagement on social media. They can give you new followers and result in increased sales. 

8. Post a Meme: Well, sometimes it is not a bad idea to light up things a little. Just because you are a bank, or a pharmacy doesn’t mean you have to be serious and full of jargon every day. But be careful with memes!

9. Leverage User-Generated Content (UGC): Chances are people are already talking about whatever your business is in to. The best way to join these conversations is to share/repost/retweet someone’s post about the topic. It will affirm you and make you part of the conversation.

10. Post Infographics: Don’t let your blog articles rot in your website, try to repurpose them in a visually appealing way. Infographics are ideal ways to summarize a lengthy amount of information in short form. 

11. Re-introduce yourself: Once in a while, reminding your followers of who you are and what you do is not a bad idea. Warning: don’t use this repeatedly, you will become a boring brand. 

12. Share PDF and White Papers: sometimes a social media post can not say it all. If you have got a lot to say such as case studies, give it to your followers in the form of downloadable formats. Besides, everyone loves takeaways.

Conclusion 

Social media can be a waste of time if done without a plan. As a serious business, you don’t want to add up to the social media noise and become a bore to your loyal fans. You need a strategy.

If you need a digital strategy that can bring results to your business, contact us HERE

Jinsi Ya Kumsaidia Mjasiriamali Mdogo Kukuza Biashara Yake Mtandaoni

Jinsi Ya Kumsaidia Mjasiriamali Mdogo Kukuza Biashara Yake Mtandaoni

Hakuna mtu ambaye anaweza kufanikisha jambo bila msaada wa mtu au watu wengine. Tunaishi kwa kutegemeana. Unachokitafuta wewe kipo kwa mtu mwingine.

Katika dunia yetu ya kidigitali, ni rahisi kuwa sehemu ya msaada mkubwa kwa wajasiriamali wanaotafuta kukuza biashara zao mtandaoni. Unaweza kufanya hivyo bila hata ya kutumia pesa.

Jinsi ya kusaidia kukuza biashara ya mjasiriamali mtandaoni

Follow page yake ya biashara. Inaweza kuwa ni instagram, twitter au facebook – popote unapoona unaweza kumfolllow fanya hivyo. Hii haigarimu pesa yoyote.

Toa Comment , Like au Share post za bidhaa zake ili zipate kuonekana kwa wengi. Kumbuka wewe binafsi una followers ambao nao wana followers, hivyo ukishare au kucomment kweny post ya mjasiriamali huyu, unaipa nafasi post yake kufika mbali zaidi. Hii nayo haikugarimu hela.

Toa maoni, reviews auratings kuhusu huduma yake kwenye page yake Google My Business, kwenye App yake playstore, au kwenye listing directories zingine.

Weka picha ya eneo au bidhaa yake na shiriki kuhakiki (verify) taarifa zake kwenye ramani za google.

Pia wajuze marafiki zako juu ya bidhaa zake.

Cha mwisho, acha kuponda biashara ya mtu mtandaoni. Kama kuna kitu unaona anakosea ni busara kumtumia ujumbe inbox na kumweleza.

Ukifanya yote haya, utakuwa umetumia kiasi cha shilingi SIFURI!

Lakini utakua umemwezesha mtu kufikisha bidhaa yake kwa walengwa hivyo kujipatia kipato cha kuendesha maisha yake. Si lazima uwe na pesa kusaidia, japo ni vizuri zaidi kutoa ukiwa na uwezo huo.

Kama somo limeeleweka, naomba follow page za Tanzlite Digital kwenye mtandao wa LinkedIn, Facebook, Twitter na Instagram. Pia nenda kafanye hivo kwenye biashara ya mjasiriamali unayemjua.

Kugusa maisha ya watu wengine si lazima uwe Bill Gates. Kusaidia kukuza online visibility ya biashara ya mtu ni aina nyingine ya philanthropy!. Tuendelee kuinuana. Usisahau kushare post hii 🙂

Natumaini makala hii imekusaidia. Naitwa Shukuru, ni mwandishi na mtaalamu wa Digital Marketing. Nipate kupitia mtandao wa WhatsApp hapa.

Fahamu Makundi Matatu ya Wateja Mtandaoni (na Jinsi ya Kuwapata)

Fahamu Makundi Matatu ya Wateja Mtandaoni (na Jinsi ya Kuwapata)

Idadi ya Watanzania wanaotumia internet imefikia milioni 27. Katika mamilioni haya ya watu, kuna wateja wengi sana kwa ajili ya biashara yako. Lakini UNAWAPATAJE? Au wanakupataje? 🤔

Kabla hujaanza kutumia njia yoyote ya kidigitali kupata wateja mtandaoni, ni vyema ukafahamu makundi matatu ya wateja wanaopatikana mtandaoni. Itakusaidia kuandaa mpango (digital strategy) utakaoleta matokeo mazuri.

Makundi Matatu ya Wateja Mtandaoni 

1.Wateja wanao kufahamu: hawa ni wale ambao tayari wanajua biashara yako. Wanaweza kuwa ni followers kwenye account zako za mitandao ya kijamii, au una email list yao au wame-subacribe kupata huduma yako. 

Hawa ni rahisi kuwauzia bidhaa yako. Watu wakikufollow ujue tayari wamevutiwa na unachokifanya. 

Kazi yako ni kuwapa huduma bora ili wakakutangaze kwa wenzao. Fanya kila uwezalo kuhakikisha hili kundi haliondoki (Customer Retention

2. Kundi la pili ni wateja wanaohitaji bidhaa yako lakini hawakujui. Hawa wanaweza kuwa wanapata bidhaa hiyo kutoka kwa mtu mwingine au hawajui wapi pa kuipata. 

Kama wanaipata bidhaa hiyo kutoka kwa mtu mwingine maana yake tayari una mshindani. Hapa unakuwa na kazi ya ziada ya kumchunguza mshindani wako. Anatumia mbinu gani kupata wateja na bidhaa yake ni bora kiasi gani kulinganisha na yakwako. 

Je anatumia influencers? Maudhui yake ni bora kiasi gani? Ni mtandao gani wa kijamii amejikita zaidi? Ukifahamu haya na mengine utaweza kuja na mkakati (digital strategy) imara wa kukuza biashara yako. 

Kwa kuwa kundi hili ni la watu wenye UELEWA juu ya wanachohitaji, wengi hutumia search engines kutafuta bidhaa hiyo (they are actively searching online). Hivyo njia nyingine ya kuwapata ni kuwa na mpango imara wa SEO (Search Engine Optimization) au kutumia matangazo ya Google Ads

3.Kundi la tatu ni la wale ambao wangependa kutumia bidhaa yako lakini hawajui kama wanahitaji (they don’t know if they need it). Hapa sasa inabidi uwe vizuri kwenye kitu tunaita Content Marketing. Kundi hili la wateja wanahitaji kuelimishwa sana kabla hawajafanya maamuzi ya kutoa hela yao kununua huduma yako. Wanahitaji elimu juu ya tatizo walilo nalo na kwamba kuna suluhu ya tatizo hilo ambayo ni hiyo bidhaa yako. 

Mara nyingi ukiwa umegundua solution mpya juu ya tatizo fulani, tuseme ni software, tiba lishe au kitu chochote —watumiaji wa solution yako mara nyingi wanakuwa kwenye hili kundi la tatu. Wanahitaji maudhui ya kutosha kuwafundisha tatizo lililopo, madhara ya tatizo hilo na faida za kutumia bidhaa yako. 

Hitimisho

Kumbuka biashara ni watu. Kufahamu makundi ya wateja na tabia zao mtandaoni itakusaidia kuandaa mpango wa digitali wenye kuleta mafanikio katika biashara yako. Hasa upande wa maudhui kwani makundi haya matatu yanahitaji aina tofauti ya maudhui.

Ukiwapa huduma bora wateja waliopo kwenye kundi la kwanza hapo juu, wanaweza kuwa mabalozi wazuri kwa wateja wa kundi la pili na la tatu.

Natumaini makala hii imekusaidia. Naitwa Shukuru, ni mwandishi na mtaalamu wa Digital Marketing. Nipate kupitia mtandao wa WhatsApp hapa

What Do Modern Websites Need to Bring Results? 3 Things Are For Sure

What Do Modern Websites Need to Bring Results? 3 Things Are For Sure

A website is one of the best ways to take your business online. But most people don’t get desired results out of their websites because of obvious mistakes or failure to adapt to new changes.

The sobering reality is that static websites are dead! Today’s websites are not like static brochures filled with company information. The typical pages of Home, About, Service, and Contact — doesn’t help anymore. 

These types of websites don’t even rank on google. People can’t land on your site from a search query just to read your Values and Mission statement. There must be something more valuable than that.

In fact, you don’t need a website just for pride. It has to bring results. 

So what do modern websites really need?

Any website needs to perform either of the following three functions:

  1. To sell a product
  1. To promote a product or service
  1. To build a mailing list

To accomplish either of the above, a website needs to generate traffic. This, unfortunately, cannot be achieved with a static website filled with Mission, Vision, and Values statements. 

The following are the things modern websites need to bring results. Whether it is a personal blog, a corporate website, or a portfolio, these things are proven to bring desired results. 

1. Copywriting is just as important as the design

You may have the killer visual design with the right colors, font, animations and so, but if the content sounds like a Ph.D. thesis, you are only going to scare potential customers away. 

From attention-grabbing headlines to convincing benefit-based descriptions, and clear calls to action —you need to cut the corporate crap and write stuff that speaks to people and persuades them to take action. 

The language on your website should be easily understood and make the visitor feel welcome, not to make you look smart. It is more about understanding your customer and writes something that speaks to them.

You are reading this article because I wrote it in a language that doesn’t make you wish you had been more serious at school.

Do not be tempted to copy content from another website. That will be a first-degree mistake in the laws of SEO physics.

2. Modern websites need an active blog

Without traffic to your website, you are just as good as being offline. Unless you are paying for traffic, which will cost you a lot of money, you need to start writing articles on the blog section of your website. 

With some content marketing skills such as keyword research, content writing, and SEO, you can be able to promote your website on search engines and stand a chance of appearing to customers who are actively looking for your service. 

Are you a nonprofit that claims to have impacted thousands of people? Well, it is time to write those stories on your blog. After all, your good cause deserves to be shout out from rooftops, right?

Do you have happy customers using your product? Time to share their experience on your corporate website. These are the things a modern website needs. 

3. Modern websites need to convert

After you have done great copywriting and content marketing, you need to make sure people coming to visit your digital home are either converting into buying customers or fans of your brand.

Having people to visit your site is an opportunity to sell or gain supporters for your good cause. You can’t afford to have them and leave without performing a desired action. Which is why it is important to set conversion goals.

Things like signup forms, testimonials, live charts, landing pages, and sales funnels are proven to bring high conversion.

After you have the above things in place: (1) Copywriting (2) Content Marketing (3) Conversion Goals, you can now rest assured that your investment in a website is actually going to pay off. You can now confidently try out PPC advertising and see a return on your ad spend.

Key Takeaways for Web Designers

Web designing is such a creative and fun process. Nothing brings joy than having your own website out there on the web. 

But the online space is changing. We need to keep up.

Most of our clients don’t know much about these things. It is therefore our job as web designers and developers to step up the game and bring the best to our clients.

Here is a list of things that work on modern websites every web designer needs to be familiar with right now.

  • Learn Copywriting or ask your clients to write the content themselves. 
  • Learn to create membership websites.
  • Learn to create e-commerce websites.
  • Create a combination of a static website with a blog. It is usually there by default, it just needs some settings and design.
  • Help your clients to set Analytics so they can see what exactly is happening on their site and make data-driven adjustments

To Business Owners…

There are many ways to take your business online. But if you want to give your brand some serious attention, having your own business website is highly recommended.

At Tanzlite, we always try our best to create websites that actually bring leads.  If you still don’t have a website in 2020, we can help you get one at the price you can manage. Check our website service page and get in touch.

Jinsi ya Kupata Wateja Mtandaoni Kupitia Matangazo Mguso (PPC Advertising)

Jinsi ya Kupata Wateja Mtandaoni Kupitia Matangazo Mguso (PPC Advertising)

Kukua kwa matumizi ya internet nchini Tanzania kumerahisha uwezekano kukuza biashara yako na kufikia wateja wengi mtandaoni. Zipo njia nyingi za kuweka biashara yako kwenye mtandao ikiwemo tovuti, mitandao ya kijamii, kupitia WhatsApp, email na nyingine nyingi.

Katika zama hizi za digitali, watu hufanya utafiti wa bidhaa wanayotaka kununua kabla ya kufanya maamuzi ya kununua. Utafiti wao mwingi unahusisha kutafuta (Search – au kugugo) kwenye injini za utafutaji pamoja na kusikiliza ushauri wa watu ambao wamewahi kutumia bidhaa hiyo.

Kwa wenye biashara zenye website, ipo njia ya kunasa wateja kwa haraka. Njia hii ni kutumia matangazo mguso (PPC ads). Njia hii huitaji kusubiri miezi kadhaa kuanza kupata watembeleaji kwenye tovuti yako kama ilivyo  kwenye mpango wa SEO.

Ukiwa mfanyabiashara, kuonekana kwenye matokeo ya utafutaji (search results) ni fursa kubwa ya kutangaza bidhaa au biashara yako ili watumiaji hawa wa mtandao (internet) waweze kuona biashara yako. 

Maana yake kama hauko online, watafutaji hawa watakukosa na mshindani wako aliyeko online atapata fursa ya kunasa hawa wateja.

 

Injini za utafutaji kama vile Bing, Google na Yahoo zina huduma ya kuweka matangazo kwenye matokeo ya utafutaji (search results) 

Kitaalamu inaitwa Paid Per Click Advertising (PPC). Ni aina ya kutangaza bidhaa au huduma kwa kununua maneno maalum (keywords) yanayohusu biasha yako ambapo utaweza kuonekana endapo mtumiaji akitafuta kwa kutumia maneno hayo. Maana ya jina Pay Per Click ni kwamba unalipa endapo mtu atabofya tangazo lako na kuzuru tovuti yako.

Matangazo haya hukaa mwanzoni mwa ukurasa wa matokeo ya utafutaji (search engine result page), yakifuatiwa na matokeo ya kawaida (organic results). Pia yanaweza kuonekana sehemu nyingine ndani ya results page.

Tazama picha ifuatayo:

Ufafanuzi kuhusu picha ya juu.

  1. Ni uwanja wa kutafutia (search bar) ambapo mtu ametafuta ‘stuffed animals’
  2. Vertical navigation (hapa unachagua uone matokeo ya Picha, Bidhaa, Video, Maeneo au Habari)
  3. Taarifa kuhusu matokea ya utafutaji (search results information)
  4. Haya ndiyo matangazo mguso (PPC Ads) 

PPC Inafanyaje Kazi? 

Matangazo haya hutolewa kwa ushindani au mnada. Wenye biashara hushindania maneno kwa kuweka dau kubwa juu ya mwenzake ili apate kuonekana  endapo mtu ‘atagugo’  kwa kutumia maneno hayo. 

Hivyo, mambo mawili ni muhimu kuzingatiwa;

  1. Dau lako kulinganisha na dau la mwenzako (auction) 
  2. Ubora na uhalisia wa huduma yako (quality and relevance) 

Hebu tuangalie mfano ili upate kufahamu zaidi:

Tuseme unamiliki hoteli na unataka kutangaza kupitia matangazo mguso. Washindani wako wengine kama kampuni mbili hivi  nazo  zinataka kutangaza. Hapo 

  • Best hotels in Serengeti
  • Serengeti National Park 
  • Tanzania adventures 
  • Best hotels in Tanzania
  • Luxury resorts in Tanzania

Tuseme wote mmechagua maneno hayo juu. Wewe ukaweka dola mbili per click, mshindani wako akaweka dola nne kwa kila mtu atakapo bofya tangazo. Hapa maana yake mwenzako atakuwa anaonekana zaidi kuliko wewe kwenye paid search results

Mara nyingi gharama za malipo per click hupanda kutegemea na ushindani na eneo unalotaka kutangaza. Kwa mfano, wewe ni Hosting company au Insurance company katika jiji la New York, hapo ushindani kwenye keywords utakuwa mkubwa hivyo utalazimika kuweka pesa nyingi.

Lakini kwa nchi kama Tanzania, makampuni mengi hawatumii PPC advertising, hivyo linaweza kuwa chimbo zuri kwako wewe kunasa wateja. Unaweza kujikuta ni wewe tu unayetangaza katika sekta yako.

Lakini pia kuna vigezo vya ubora na uhalisia wa maudhui na jinsi tovuti yako ilivyoundwa. Hivi vinaweza kuathiri uwezekano wa kuonekana kwenye matokeo ya utafutaji. Ikumbukwe lengo la google ni kutoa matokeo sahihi kwa watumiaji wake na kuhakikish user experience ni ya kuridhisha. Hivyo unaweza kuwa na dau dogo kuliko mwenzako lakini bado ukaoneka.

Vipi kuhusu ufanisi wake? 

Ufanisi wa aina hii ya matangazo ni bora zaidi kwasababu hapa unatangaza kwa watu ambao tayari wako interested na biashara yako. Yaani unalenga wateja ambao tayari wanatafuta huduma yako (customers who are actively searching for your product or service). 

Kupata umaarufu (awareness and recogntion) wa biashara yako mtandaoni inachukua muda kutegemea na maarifa na jitihada ulizo wekeza. Lakini kwa kutumia matangazo mguso (PPC) unaweza ukajulikana na kuanza kuvutia wateja kwa muda mfupi sana. Ni jambo la siku au masaa tu. 

Unahitaji kufahamu zaidi au kufanyiwa huduma hii kwenye biashara yako? Wasiliana nasi HAPA