Likes Don’t Pay Rent: Build a Profitable Audience for Your Personal Brand
“Likes ain’t cash,” says JK Molina, a ghostwriter and brand growth strategist. We all know what he means. As a personal brand or a founder, your goal is beyond collecting likes. It’s to build a profitable audience. This is especially important in Africa, where...
Why Most Tanzanian Tour Websites Don’t Work (and What to Do Instead)
Story: The Client Who Wanted a Wikipedia Earlier this year, a Tanzanian tour operator came to us for a website rebrand. They said: “We’re doing things differently.” But their idea of ‘different’ shocked us. They submitted a 70+ page document describing Serengeti,...
East African Businesses Missed SEO. Don’t Miss GEO
Summary East African SMEs missed the SEO wave a decade ago. Now, Generative Engine Optimization (GEO) offers a new start. GEO helps you get mentioned in AI tools like ChatGPT without a massive budget. Key changes: AI searches are reducing traditional web traffic by...
Marketing Strategy from Scratch for African SMEs
“Africa has too many businesses but too little business,” wrote The Economist recently. And they are right. From Dar es Salaam’s crowded Kariakoo to Nairobi’s startup hubs, small and medium enterprises (SMEs) power Africa’s economies. Yet most run without a documented...
AI Made Products Cheap. Trust is Still Expensive
Artificial Intelligence has turned software into a commodity. It used to take a dedicated engineering team months to build a tech product. Now it takes a single person a weekend, sometimes a few hours. The barrier to creating a product has collapsed. And so has the...
Governments vs Social Media: Build That Website
It is not a wise idea to put all your eggs in one basket. Especially if you have little ownership of that basket. Recent feuds between governments and social media giants highlight the risks of relying on third-party platforms for business. Here’s why owning your...
After BRELA and All, This Should Be the Final Step in Business Registration
Dear Newly Registered Business Owner in Tanzania, Congratulations on navigating through the bureaucratic maze! You've secured your spot with the Business Registrations and Licensing Agency (BRELA), the Tanzania Revenue Authority (TRA), and have your City Municipal...
Introducing Tanzlite Host: The New Web Hosting Player in Tanzania
Earlier this year, we introduced Tanzlite Host. This is not just another name in Tanzania's web hosting services; we're rewriting the rules. Here's how our unique approach to business is setting us apart and why it's the most profitable model in the industry: A...
The Cost of Invisibility: Why Your Business Can’t Afford Not to Have a Website
Dear Business Owner, Let's talk in the language you understand: the bottom line. What is the financial impact of not having a website for your business? In 2024 and beyond, where every click can translate into cash, your absence from the online world isn't just a...