by Shukuru Amos
In this day and age, digital tools and skills have proved to have the power to generate revenue, and companies want to harness that power and stay ahead of their competitors.
This has resulted in a rise in digital jobs currently with an estimation of 150,000 digital jobs expected to be created by 2020.
Companies are now abandoning traditional marketing methods and invest millions of money into online marketing and digital branding.
These are the top 5 highest paying jobs in digital marketing industry so far.
Digital Project Management/Planning
Salary in US ranges between $78,750 to $118,000 while In UK it is from £60,000 to and £80,000.
Job Roles: Digital project managers are essential for overseeing the implementation of a variety of digital campaigns and strategies. Main duties often include establishing and documenting goals and objectives, creating comprehensive project plans, setting timelines and project milestones, and allocating/managing budgets.
Salary in the US ranges between $1,250 to $115,000. In the UK it’s from £70,000
Job Roles: Developing and managing a complete content strategy that is tailored to a company’s digital strategy objectives, as well as the needs and preferences of their target audience. Being able to conduct content audits, create style guides, populate editorial calendars, and where, required, either create or curate relevant, high-quality content.
Salary in the UK is between £350,000 to £70,000. In US it’s from $90,000 to $126,000
Job Roles: To optimize product pages, from creating compelling descriptions to the perfect placement of buttons and CTAs with the goal of increasing conversions. Ability to using analytics and heat mapping tools to identify patterns in website user behavior and make changes accordingly.
Digital Media Manager
Salary in the UK is between £41,00 to £70,000. In the US it’s from $70,000.
Job Roles: Digital Media Managers are responsible for delivering multi-channel marketing campaigns and defining a brand’s digital strategy and messaging, with the intention of driving awareness, consideration and adoption of your organization’s product/service offerings. There’s often a strong focus on paid media channels, including social, display, programmatic and retargeting channels. A Digital Media Manager’s key objectives include driving online sales (sometimes in collaboration with e-commerce specialists), delivering revenue and developing new commercial opportunities through strategic management and optimization.
Brand Media Manager
Salary in the UK ranges between £40,000 to £53,000. In the US it’s from $66,000 to $98,000.
Job Roles: Brand marketing involves having a detailed understanding of a variety of content formats (both visual and written) and distribution methods and being able to utilize them in order to increase engagement, create brand advocates and encourage repeat sales. As a brand marketing specialist, you will be able to produce tight creative briefs in line with your brand goals when engaging external stakeholders.
In countries like Tanzania where Digital Marketing is still growing, an individual with a digital marketing role in a company may cover all of the roles above and even more. Even salary standards are not yet known.
SOURCE: This article first appeared on the Digital Marketing Institute
Are you planning to take a career in Digital Marketing? Go ahead, the future is promising. You won’t regret your decisions.
If you want to advance your career with industry recognized professionals, take a course from the Digital Marketing Institute.
Other places where you can learn digital marketing include HubSpot Academy, Hootsuite, Google Digital Skills for Africa and more
by Shukuru Amos
All you need to keep up with today’s digital world is a smartphone and a laptop. And good English of course. If you are like me (I hate being left out in this fast-changing world), you’d probably have learned a few digital skills by now. The world is becoming digital. And so should you.
Here’s a random list of things you can do to make sense of the digital world. Perhaps even develop a career and earn a living out of it. Thanks to distance learning, you can even enroll in an institution remotely.
You can do web designing
Thanks to automation tools like WordPress, now everyone can become a web designer with zero coding skills. I created this very website using no coding at all. However, if you are looking to establish yourself as a web designer, you’ll need to learn at least basic coding skills like HTML and CSS. You can create your own blog and start earning from it by placing ads, selling e-books, or writing sponsored articles on it.
Social media marketing
Ever heard of a job called social media manager or social media handler? You’ll excel in this field if you are passionate about social media and have good communication skills. Companies get on social media platforms to engage and build relationships with their customers as well as getting new ones.
Managers are also aware of how overwhelming it is to run a business and keep an eye on online conversations. They need someone to do this. You can be the one. You can also use social media to promote your own service or products.
If you are like me, (I hate the learning curve of photoshop) Canva is there for you. It is a simplified graphic designing platform for everyone to use. Thanks to Melanie Perkins for bringing graphic design to everyone. I do lots of designing for my digital agency using Canva.
What is the largest search engine next to Google? Is it Yahoo? Or Bing? The answer is YouTube. People spend a lot of time watching videos online. Many companies need to be exactly where their people are. If you’re good at making videos then you are the most wanted person in the job market.
Content Writing and Copywriting
Everyone can write but not everyone can write for a company’s reputation. Especially online reputation. Companies are looking for someone who can create content that’s not only about their products and services but content that builds trust in their audience. Are you good at storytelling? You could be the next content writer to be hired.
How about Influencer Marketing?
People are now becoming brands and brands are trying to be people. Managers are looking for credible third parties to push their brand’s awareness to people. If you have a bigger following on social media and have the ability to engage them, you can approach big businesses and brands and offer to help them reach a bigger audience (your audience). Think of Idris Sultani and Uber in Tanzania. Your online visibility is a goldmine! Start digging.
Job searching and networking
If you can’t use the internet for learning new skills, you can use it to land your next dream job.
The truth is, some of us will not rely on family connections. We will have to build ourselves from scratch. If you are like me, who grew up in the village where the only connection my parents could give is to introduce me to a fellow farmer, then you have no choice than to invest in your online presence. There are professional platforms like LinkedIn where you can showcase your skills and connect with hiring managers.
Every rising sun presents an urgent need for new and relevant skills. Schools give us organized education but the internet gives us everything. With the increased access to free information, you can learn just about anything online. I have honed my skills in digital marketing and writing by reading articles and taking courses online. The world needs those who are comfortable with learning new skills every day —lifelong learners.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
As managers are launching their businesses online, the struggle becomes how to be visible on top of search engine results. Every business online wants more traffic, more leads, and more sales. However, this is not something that can be achieved easily. It requires a dedicated digital strategy. If you happen to be good at these skills, everyone is looking for you.
You can learn Web Analytics
Today’s world is about data. Data is the most valuable commodity just like it used to be with factories during the industrial revolution. Many companies have a website, they have social media accounts and they run ads. But they don’t monitor their online efforts.
They don’t know what is working and what isn’t. They have no ideas about what people do when they visit their sites. If you’re good at analyzing data, you can help businesses make data-driven decisions or implement these skills on your own online platforms.
Just like social media, email is a great way for businesses to engage with their customers. Today’s email marketing is built on people who have opted to receive information about your services through email. It starts with the subscription button. Then what happens after that can grow or kill your business. This is why people who know what they are doing are highly needed. Think you can do it? Go for it.
Paid Per Click Ads – PPC
Sometimes as a business, you just need to get in front of your customers online real quick. Well, you need to pay for that. Paying isn’t the hard part though, but creating a great display advertisement can be very challenging. Now, whether you want to implement PPC on your own online campaigns or use it as a service to offer to others, you can start by learning it online.
The opportunities in the digital world are endless. I just shared a few of them. These opportunities are not limited to coders only. There is a place for everyone in technology. You just need to find out where your interests are.