Have you ever found yourself stuck on what to post on social media? It happens all the time. Finding good ideas to post can be tricky sometimes.
At first, Launching your company’s social media profiles seems like an easy task. Then comes the hard part when you are supposed to be consistently posting engaging content. That is when you realize social media marketing is not easy work at all.
I have worked (and still working) in social media marketing for a couple of small-to-medium companies and organizations in Tanzania for over three years now. I have experienced these challenges myself.
Some days your creative mind will be on vacation. You will procrastinate or will not post at all. And your boss will fire you (let that not happen).
So without wasting your time, let’s dive in.
Give your followers a break from being sold to!
So what are great ideas to post on social media? Apart from the usual buy this, get this?
If you want to go beyond the self promotional approach, these post ideas will boost engagement on your social platforms and give value to your followers.
1. Question-based Post: This is a powerful way to start a conversation with your followers. Ask an engaging question that relates to what your business does. You can also conduct market research from this type of posts.
2. Post statistics or industry news: What are the current findings or news in your industry? Be sure to share them with your audience. It will make you part of the industry and not someone who is just there to sell. Statistics are also the best way to support your claim or message.
3. Share your opinion about a trending topic: There’s always something in your industry trending online. You find what it is, share it, and give your two cents on the topic. Again, it is about being part of the online conversations that your audience cares about.
4. Share Tips and How-To post: Educational posts are effective to introduce you as a thought leader in your niche. People always want to know how things are done. Tell them and build trust in return.
5. Thank you Post; Every time you hit a certain number of followers, be sure to thank your followers for helping you grow.
6. Behind the scenes posts: If you were (or still) a Game of Thrones fan, I am sure you have watched a couple of behind the scene videos of the show. And they probably helped you build a human connection with the actors. Sometimes you can post a photo or go live and showcase your office, or store. It helps to show your audience a human side of you and fosters a deeper trust than that of a traditional post.
7. Run Contests and Giveaways: Contests and giveaways can be an instant way to grow your engagement on social media. They can give you new followers and result in increased sales.
8. Post a Meme: Well, sometimes it is not a bad idea to light up things a little. Just because you are a bank, or a pharmacy doesn’t mean you have to be serious and full of jargon every day. But be careful with memes!
9. Leverage User-Generated Content (UGC): Chances are people are already talking about whatever your business is in to. The best way to join these conversations is to share/repost/retweet someone’s post about the topic. It will affirm you and make you part of the conversation.
10. Post Infographics: Don’t let your blog articles rot in your website, try to repurpose them in a visually appealing way. Infographics are ideal ways to summarize a lengthy amount of information in short form.
11. Re-introduce yourself: Once in a while, reminding your followers of who you are and what you do is not a bad idea. Warning: don’t use this repeatedly, you will become a boring brand.
12. Share PDF and White Papers: sometimes a social media post can not say it all. If you have got a lot to say such as case studies, give it to your followers in the form of downloadable formats. Besides, everyone loves takeaways.
Social media can be a waste of time if done without a plan. As a serious business, you don’t want to add up to the social media noise and become a bore to your loyal fans. You need a strategy.
If you need a digital strategy that can bring results to your business, contact us HERE.