The Challenge

JMKF, founded by former Tanzanian President Jakaya Kikwete, had a website that looked decent on the surface but suffered from major functional and usability flaws.

A prior audit from another firm identified critical issues, including:

• A static hero section that didn’t auto-scroll, reducing visibility of key messages.
• Broken links (Donate button, social icons, footer links).
• Technical SEO gaps (missing title tags, non-descriptive image filenames).
• Navigation confusion, with unclear categories and redundant buttons.
• Performance issues, including a 10.8MB page size, bloated images, and excessive empty space.

Our Approach

Tanzlite Digital went beyond fixing the listed issues. We conducted our own deep-dive audit, uncovering additional concerns and opportunities for improvement. In the end, we gave the organization a completely new, morden website.

1. Speed & Performance Optimization

• Reduced the website’s size by over 80% by optimizing images, removing unnecessary sliders, and compressing assets.
• Minified CSS & JavaScript to improve page load speed.
• Converted text-heavy images into editable body text, making future updates easier.

2. UX & Navigation Enhancements

• Shortened the header menu to allow more body content to be visible.
• Resized oversized fonts and removed text justification for better readability on mobile.
• Optimized the hero section, removing excessive blank space and making the call-to-action more prominent.

3. SEO & Accessibility Improvements

• Renamed images with descriptive, search-friendly filenames.
• Improved on-page SEO, ensuring meta titles, descriptions, and headings were optimized.
• Added missing legal declarations (Privacy Policy, Terms & Conditions, Cookie Consent) to build trust with international visitors.
• Clarified post categories, replacing cryptic abbreviations with clear, user-friendly labels.

The Outcome

✅ Lightning-fast website: Optimized to load significantly faster, improving user experience.
✅ Better SEO & discoverability: Search engines now recognize JMKF’s content better, thanks to optimized image names and structured content.
✅ Improved accessibility & compliance: Legal pages and user-friendly navigation made the site more professional and globally accessible.
✅ Stronger engagement: Cleaner design, clear calls to action, and better category structuring increased usability.

Beyond the Redesign: A Long-Term Partnership

The JMKF team loved the transformation, leading to a retainer contract for continuous website management. This partnership was renewed in January 2025, ensuring ongoing improvements and maintenance.

The Challenge

CNS Group’s existing website lacked a strong identity, making it difficult to attract and convert visitors. Key issues included:

• Poor search visibility due to generic messaging and missing local SEO elements.
• Unoptimized user experience, with lengthy text, excessive scrolling, and low mobile-friendliness.
• Lack of brand authority, as the design and copy resembled a generic template.

See the audit we did, pointing out issues and proposing solutions.

Our Approach

Tanzlite Digital executed a strategic website overhaul, ensuring the site not only looked professional but also functioned as a conversion tool. Our key improvements:

1. Clearer, More Impactful Messaging

• Refined Copywriting: We removed unnecessary jargon, passive voice, and corporate fluff, making the language customer-focused and action-driven.
• Localized Content: The word “Tanzania” was strategically included for better local SEO and immediate visitor recognition.
• More with Less: Text was condensed without losing meaning, improving readability for users with short attention spans.

2. UX & Design Enhancements

• Improved Readability: Adjusted text visibility against bright backgrounds and optimized font sizes.
• Simplified Navigation: Reduced excessive scrolling by minimizing content clutter, especially on mobile.
• Stronger Calls to Action (CTA): Ensured visitors could take immediate action—whether booking a consultation or accessing resources.

3. Mobile Optimization

• Space Efficiency: Reduced long vertical scrolling, making content easier to digest on smaller screens.
• Repositioned Key Elements: Core Values were moved from the homepage to the About page, as they are secondary to visitor intent.

The Success

The redesigned website now aligns with CNS Group’s brand authority and business goals. Key outcomes include:
✅ Improved local SEO, making it easier for businesses looking for human capital solutions in Tanzania to find them.
✅ Enhanced user engagement, with a streamlined interface and better readability.
✅ Higher conversion potential, thanks to clear CTAs and a more structured, user-centric design.

A well-crafted website is more than an online presence—it’s a business asset. Our strategic revamp transformed CNS Group’s site into a professional, conversion-optimized platform that reflects its industry expertise and credibility.