Follow This 2-Week Posting Sequence Before Launching a Product.

by Madiha Sarfraz

Do founders have a planned posting series towards product or service launch? Usually “NO”. They construct castles in the air of massive sales and money raining down on them.

Without having covered all the bases, the founder appears out of nowhere with a GPT-ish message on the launch day:

“Exciting news! Our launch is finally here!”

The founder is excited, but the audience is not. Their launch from “finally here” to “finally nowhere” happens quickly. Many business founders struggle with this spontaneous launch because they lack a well-thought-out strategy.

Have you heard the term “foreplay”? This is the music to lure the audience to your launch tune.

Foreplay before product launch 

You probably are aware of the word Foreplay in another context. It applies in product launches too. You can’t just come out of nowhere and tell people the big news.

You must build a personal connection and aura of desire and anticipation with your target audience.

You must get out in the crowded bazaar and scream to attract the customers. Believe me, people are deaf and suffer from short-term memory impairment. That is why you must create episodes with the climax episode of “Final Launch.”

Here’s a strategy for a planned succession of product launches leading up to the ultimate launch. Pre-sales will already be taking place before the product is launched. Each episode develops anticipation and curiosity in the audience.

Monday: Post a Case Study

A case study provides a solid foundation for future episodes. It provides tangible evidence of your successful efforts. It is usually based on a real story of innovative ideas, hurdles, and how you beat the odds to achieve your target. A digital marketing agency, for example, could present an eBook launch case study.

“Our client had planned a book release. Instead of immediately introducing the book, we took a different method. Everything starts with an introduction to the book, providing small portions.

The writer’s interactions in the comments further lock up his genuineness. Of course, everyone is excited about their product and considers it a masterpiece, but the challenge is to involve the audience or potential customers in your excitement.

The two-week method convinced them that this was a masterpiece.

The book’s cryptic portions pique the reader’s interest and the “what is next” phenomenon. By the time the book was released, we had already received preorders.

The digital noise of these two weeks proved a hit with readers eager to obtain the book and be the “The fortunate recipients.”

Here, the case study adopts the form of storytelling and illustrates how unconventional means can be used to complete a project. You are capturing the attention of your target audience by exhibiting your competence in your field.

Tuesday: Share Painfully Good Advice

What people enjoy doing in the internet realm is “offering advice.” People often don’t want to offend others when giving advice, resulting in sugar-coated posts.

The true issue, however, is to provide advice that is both enlightening and representative of reality. Painfully good advice may be as sharp as a knife, but it is ultimately beneficial.

As the saying goes, the truth can often be uncomfortable, and so is brutally good advice. This type of advice can be obtained from anecdotes about famous personalities and how venturing into an uncomfortable zone leads them to outstanding accomplishments.

It may not be pleasant to receive, but the insights will lead to improvement. Painfully good advice is a reminder that embracing the uncomfortable is the key to success.

Wednesday: Share Real-Time Skill

Actions speak louder than words. People are more interested in practicality than in theory. To claim yourself an expert, you have to show your real-time skills to the audience.

Exhibiting Real-time is more than just proclaiming one’s expertise. It is about constructing a communication bridge and validating your skills.

It is quite simple today because social media has set the stage for everyone. The comment sections on Linkedin, blogs, Facebook, and other social media platforms are the best grounds to prove your authority in your field.

The audience feels incredible knowing they can contact their mentor or an expert.

For example, there is a skilled social media marketer. He not only offers useful information regarding digital marketing, but he also engages and shares his expert opinion in the comments.

The marketer demonstrates his real-time skills by swiftly responding to inquiries, providing useful advice, and participating in important discussions. This may be taken to the next level with webinars and virtual events. 

Thursday: Kill one Objection 

The “Kill one Objection” technique is the most effective way to handle criticism. Rather than answering multiple objections, this strategy involves finding one misleading perspective and providing convincing, grounded-in-reality testimony.

You may heighten your launch position by focusing on one main objection rather than multiple objections and striking with well-researched, fact-based arguments.

This strategy requires extensive research and analysis of a pressing misconception. You kill the objection with a tailored argument and evidence that illuminates the audience’s understanding. It will also have the critics’ eyeballs on your launch.

An example of this can be “The hesitation of some businesses to hire a digital marketing agency.” The objection to being killed here could be “losing control over one’s business” or, more commonly, “cost concerns.”

Monday: Make a Show Don’t Tell post

Enough wilth the talking; this is the day to demonstrate a real time skill. Display your expertise by showcasing your successful projects. In a competitive market, relying entirely on “self-praise” will result in a bubble that bursts soon.

The “Show them” strategy will build trust and capture the attention of potential buyers. Prove them why you are the preferred choice.

Tuesday: Talk about Common Mistakes

Today, you draw another arrow from your arsenal in order to engage the audience deeply. It highlights a typical mistake businesses make, such as underestimating the value of content writing.

Addressing typical mistakes allows you to position yourself as an expert with extensive expertise in your profession.

It will affect both groups. Those who fall prey to common mistakes. It will demonstrate your empathy for them. The opposite group is the one responsible for creating such a mistake.

You have the opportunity to educate and show them how to avoid it. The audience will be captivated and want to hear more from you.

Wednesday: Change of perspective

Turning the spotlight on a different perspective sets you apart from the crowd. It depicts your originality and is a good way to increase engagement.

Furthermore, it can also have an element of controversy, arousing curiosity in your target audience.

Give the audience something sour instead of honeyed words. Don’t be just another monotonous launch; feeding the audience a changed perspective will allow them to be more interested in your offering.

Give your target audience the opportunity to consider an issue from a different perspective and question conventional beliefs. This new approach will demarcate you from the mob.

Thursday: Testimonial

It is time to enhance your reputation in the industry by sharing a few testimonials. When the audience observes people supporting and thanking you for resolving their problems, they gain trust in your skills.

Testimonials contribute to your brand building. It quotes you as a thought leader. Meaningful discussions aid in networking and provide valuable content to the audience.

Friday: Launch Day

Finally, It is time to bang into the market with your launch. All that hard work will pay off as you will have your audience turned into your customers or clients.

It is time for social engagement and for remaining focused. Collect feedback as it will serve as testimonials to your great product.

Did you note that the two-week strategy was centered on consistency? Consider each day an event, a series of events that culminate in the grand finale of the product launch.

Instead of simply announcing a product with empty seats in front of you, why not gather potential customers before the launch?

This method facilitates a smooth market landing while cultivating trust and excitement among the audience.